The Mirror and I: When private opinions are in conflict with public norms |
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Authors: | Carina J Wiekens Diederik A Stapel |
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Institution: | a Tilburg Institute for Behavioral Economics Research (TIBER), Department of Social Psychology, P.O. Box 90153, 5000 LE Tilburg, Noord-Braband, The Netherlands |
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Abstract: | In two studies it is demonstrated that two self-saliency manipulations, often used interchangeably, can have profoundly different consequences. Whereas self-activation increased stereotyping in highly prejudiced participants, a mirror decreased stereotyping. Results show that this difference can be ascribed to the activation of specific self-aspects. Whereas a mirror increased both private and public self-awareness (and, hence, awareness of the social norm that stereotyping is bad), self-activation increased private self-awareness exclusively (and, hence, awareness of privately held negative stereotypes). The implications of these findings for the relation between self-awareness and conformity to social norms are discussed. |
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Keywords: | Public self-awareness Private self-awareness Mirror Self-activation Normative behavior Stereotyping |
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