The 1979 division 27 award for distinguished contributions to community psychology and community mental health: Emory L. Cowen

Summary The metaphor of the paper's title offers a framework for a brief summary. Effective wooing of primary prevention requires that we take seriously, and adhere to, its clear, sensible defining guidelines; systematize, and further develop, its generative base; use that base to guide the formulation of new primary prevention programs; further develop frameworks to promote informed choices of programs derecions from among many attractive possibilities; and be more hard-nosed as program evaluators. That type of courtship should improve our love life with — and perhaps even, science of — primary prevention in mental health.Editor's Note: Emory L. Cowen was honored at the 1979 annual meeting of the American Psychological Association in New York, New York, on September 4, 1979, receiving the Division of Community Psychology Award for Distinguished Contributions to Community Psychology and Community Mental Health. The selection was made by an Awards Committee composed of all the past-Presidents of the Division. Dr. Cowen was introduced by Jack M. Chinsky of the University of Connecticut, and Julian Rappaport of the University of Illinois at Urbana—Champaign.This paper bears some (superficial) resemblance to a talk given at division 27's Distinguished Contribution Award ceremony, during the 87th Annual APA Meetings, New York, N.Y., 9/4/79. This draft is surely lengthier, more convoluted,no more informative, and muchless fun than the spoken version. Conceivably, the main accomplishment of my incessant revisions will prove to be the significant incapacitation of 10 gifted typing fingers attached to the hands of Sharon DeVita — the prime initial victim of my obsessionality. To Sharon, who suffered the indignity and boredom of eternal retypings, my boundless gratitude for her patience, forbearance, and good cheer, well beyond the call of duty.Preparation of this paper was done under support of a grant from the NIMH Experimental and Special Training Branch (MH 14547-02-03), which the author acknowledges with gratitude.