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Attributions and Outcomes of Customer Misbehavior |
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| Authors: | Wen-Hsien Huang Ying-Ching Lin Yu-Chia Wen |
| Affiliation: | (1) Department of Marketing, National Chung Hsing University, 250, KuoKuang Road, Taichung City 402, Taiwan, ROC;(2) Department of Business Administration, National Dong Hwa University, 1, Sec.2, Da Hsueh Road, Shou-Feng #974, Hualien County, Taiwan, ROC;(3) Department of Business Administration, Soochow University, 56, Sec. 1, Gueiyang Street, Taipei City 100, Taiwan, ROC |
| Abstract: | PurposeThe purpose of this study is to determine which attribution dimensions concerning dysfunctional other-customer misbehavior most influence customer dissatisfaction toward a service firm. |
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| 本文献已被 SpringerLink 等数据库收录！ | |