Entertaining Each Other?

Television (TV) is reemerging as a focal point for common experiences and community formation through the use of various digital technologies while viewing. A prominent example of this is second screening, or the use of various technologies to share reactions to and attitudes and opinions about what we see and hear while watching TV with other (virtual) viewers. We contend that second screening requires communication scholars to rethink the nature of the TV entertainment experience, as the practice increasingly blurs lines between interpersonal and mass communication processes. In this article, we introduce a conceptual model designed to identify key issues to be considered and addressed by those seeking to better understand entertainment experiences during socially shared TV viewing.