Tailoring the Mode of Information Presentation: Effects on Younger and Older Adults' Attention and Recall of Online Information |
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| Authors: | Minh Hao Nguyen Julia C. M. van Weert Nadine Bol Eugène F. Loos Kristien M. A. J. Tytgat Anthony W. H. van de Ven Ellen M. A. Smets |
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| Affiliation: | 1. Amsterdam School of Communication Research (ASCoR), University of Amsterdam, The Netherlands;2. Department of Gastroenterology, Academic Medical Center, Amsterdam, The Netherlands;3. Department of Colorectal Surgery, Academic Medical Center, Amsterdam, The Netherlands;4. Department of Medical Psychology, Academic Medical Center, University of Amsterdam, The Netherlands |
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| Abstract: | Previous studies have mainly focused on tailoring message content to match individual characteristics and preferences. This study investigates the effect of a website tailored to individual preferences for the mode of information presentation, compared to 4 nontailored websites on younger and older adults' attention and recall of information, employing a 5 (condition: tailored vs. text, text with illustrations, audiovisual, combination) × 2 (age: younger [25–45] vs. older [≥65] adults) design (N = 559). The mode‐tailored condition (relative to nontailored conditions) improved attention to the website and, consequently, recall in older adults, but not in younger adults. Younger adults recalled more from nontailored information such as text only or text with illustrations, relative to tailored information. |
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| Keywords: | Modality Tailoring Mode of Presentation Older Adults Aging Attention Processing Memory Information Recall Multimodal Information |
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