| Abstract: | Insko, Sedlak, and Lipsitz (European Journal of Social Psychology, 1982, 13, 143–167) have presented evidence that agreement effects in p?o?x triads, or semicycles, are at least partially a function of the consistency of positive self-evaluation with being liked and the consistency of positive self-evaluation with being right. Consistent with the Insko et al. balance interpretation of agreement effects, results indicated that conformity in an Asch-type experiment is a joint function of the concern with being liked and the concern with being right. The judgment stimuli were sets of three colors, and the subjects' task was to indicate whether the middle color was more like the color on the left or the color on the right. In the main experiment, subjects conformed more with public than with private responding, and also when they were led to believe that the relationships among the colors were objectively determined rather than undetermined. The first of these two results (in conjunction with the lack of an interaction and the presence of a difference between the public condition and a private camera control condition) was taken as evidence for the concern with being liked. The second finding of a difference between the determined and undetermined conditions was taken as evidence both for the concern with being right and also as indicating that conformity can occur with objective stimuli. Although concepts similar to the concerns with being right and liked have been widely discussed, a review of the literature indicated that the previously presented evidence is not totally convincing. |
