| Abstract: | The effect of the group on the individual is considered from the perspective of self-attention theory. It is proposed that group members will become more self-attentive, and thus become more concerned with matching to standards of appropriate behavior, as the relative size of their subgroup decreases. A simple algorithm, termed the Other-Total Ratio, is presented which numerically describes this effect of the group on the individual. An analysis of group effects on individuals' self-attention supports this perspective, as do analyses of the results of 42 previous studies in four other areas (conformity, prosocial behavior, social loafing, and antisocial behavior). This orientation to the effect of the group on the individual is linked to recent developments in self-attention theory and compared to Latané's social impact theory. |
