The heroic motive: Some experimental demonstrations

The appearance of heroic motives in interpersonal relations is examined. Three experiments were conducted to test the general hypothesis that witnessing the victimization of a partner would impel young men to incur costs in order to confront the transgressor. In each experiment, either the individual, his partner, or an anonymous other was insulted. Experiments 1 and 2 revealed that individuals were most willing to confront the insulter when their female partners (Experiment 1) or their male teammates (Experiment 2) were victimized. That pattern occurred despite evidence indicating that the most negative affective reactions were experienced by individuals who had been directly insulted. Experiment 3 revealed that individuals were also more willing to perform a subsequent altruistic act in response to the victimization of their partners than when they or an anonymous other person had been victimized. Taken together, the results indicated that heroic motivations in response to the victimization of a partner were distinguishable from other more negatively oriented processes that were aroused in response to self-victimization by the insulter.