Abstract: | A series of experiments was conducted to assess the influence of self-directed attention on the ability to take another's perspective. In Experiment 1 subjects who listened to a recording of their own voice were better able to orient themselves to the perspective of another than were subjects in a control group. However, the presence of concern about a potentially negative aspect of the self eliminated the positive relationship between self-directed attention and other orientation. Experiment 2, with the same experimental conditions as in Experiment 1, investigated the relationship between self-focused attention and selfattribution for a group product. The results indicated that self-awareness lessened the tendency of subjects within a group to “overattribute” responsibility for the group product to oneself. Again, self-focused attention did not improve self-other differentiation when subjects were concerned about a potentially negative aspect of the self. A final experiment (3) was a conceptual replication of Experiment 1, using a different perspective-taking measure and a different method of inducing self-focus. |