Comparing Zoos and the Media as Conservation Educators

ABSTRACT

Resident non-participation is a major contemporary issue for the Steven F. Udvar-Hazy Center (Udvar-Hazy Center), a recently opened companion facility to the Smithsonian Institution's National Air and Space Museum on the National Mall. The current study investigates the motivations and characteristics of local non-visitors. Residents from three surrounding counties comprised the study population and, as part of the larger study, responded to statements pertaining to reasons for non-visitation to the Udvar-Hazy Center, derived and modified for a museum context from the leisure constraints literature. Analysis of non-visitors, about one-half of the sample, resulted in the identification of relatively homogenous minimally-constrained, awareness-constrained, time-constrained, and access-constrained clusters. Managerial implications of these findings are considered.