Web-Based Surveys: Best Practices Based on the Research Literature

ABSTRACT

Over the last 10 years, Web-based surveys have developed a reputation as an easy and economical method of collecting data. However, as with all research methods, there is a need for careful design and planning. This article reviews the literature on the use and effectiveness of Web surveys. It explores the similarities and differences between Web surveys and postal or telephone surveys, the opportunities and limitations of Web surveys, and the use of Web surveys in visitor studies research. Design tips are provided to assist users to make the best possible use of this important new tool.