The Impact of Environmental,Social, and Animal Factors on Visitor Stay Times at Big Cat Exhibits

ABSTRACT

An accurate understanding of visitor interest is critical to the education and conservation missions of zoos. However, studies that consider multiple influences are rare, and measures such as stay time that have been used to measure visitor interest vary widely, making broader inferences challenging. The authors sought to (a) compare the relative influences of social interactions, animal behavior, environmental factors, and animal species on visitor stay time and (b) evaluate how conclusions vary depending on the metric of stay time used. They conducted 701 direct observations of zoo visitors at a big cat exhibit. The data suggest that animal visibility was a critical factor driving stay time. Animal species played a minor role. The relative importance of the number of other visitors present and animal activity level differed depending on the stay time metric used. Nine other factors examined were relatively unimportant in predicting stay time. These results have important implications for exhibit design, crowd flow management, animal husbandry, collection management, and educational programs in zoos.