| Abstract: | ABSTRACT This article documents work done at The Natural History Museum, London in applying exhibit evaluation methodology to the re-configuration of an entire museum. Over a span of 20 years, traditional, curatorial, collection-centered exhibitions were replaced with those reflecting the latest trends in ‘visitor-friendly’ exhibit design. The methodology of exhibit evaluation, as it was being developed and refined in the United States, was used as the basic framework for carrying out this program. Front-end, formative, and summative evaluation techniques became the foundation for the preparation of new exhibition galleries throughout the museum. Here I reflect on the successes achieved and obstacles faced in this process of changing the status quo. The lessons learned still have relevance today for anyone who has tried to incorporate empirical, visitor-based insights into the preparation of museum exhibits and programs. |
