The Use of Audio Guides to Collect Individualized Timing and Tracking Data in a Science Center Exhibition

ABSTRACT

Timing and tracking is a common method used to collect data about visitor behavior in exhibitions. Typically, it involves the unobtrusive observation of visitors. The purpose of this article is to present an alternative method for automated timing and tracking using an audio guide system. In the first part of the article, existing timing and tracking methods are reviewed to reveal their advantages and limitations. Against this background, the requirements of an alternative method for tracking large numbers of visitors in an interactive science center are discussed. Audio guides, which are commonly used in museum exhibitions, are used to track the movement of single visitors. In the second part of the article, the use of this method is illustrated in the context of a study on the orientation and choice behavior of visitor groups in an exhibition on biotechnology, molecular biology, and genetics. In conclusion, the benefits and limitations of our approach are discussed.