The Marketing of Parochial Schooling Modeled as an Exchange Process |
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Authors: | BRUCE WRENN PHILIP KOTLER |
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Affiliation: | 1. Indiana University , South Bend;2. Northwestern University |
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Abstract: | An old adage has it that “necessity is the mother of invention.” This aphorism may in part account for the increased interest of church school educators in the discipline of marketing as an aid in stimulating demand for their product. Drawing from social exchange theory, the framework below explores the link between sociology, marketing, and education in explaining why people choose education in parochial schools. |
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