Self-consciousness,evaluation of physical characteristics,and physical attractiveness

Results from an investigation of the relationship between habitual awareness of oneself as a social object (Public self-consciousness) and speed of processing information about the overt self are reported. Since high public self-consciousness subjects report themselves to be concerned about their physical appearance, they were expected to have more readily retrievable evaluative judgments concerning their physical characteristics. Consistent with this prediction, high compared to low public consciousness subjects required significantly less time to report their evaluations of eleven of their physical features. In a second study, high public self-consciousness was shown to be positively related to judged physical attractiveness in two geographically diverse samples. The quicker evaluations of the high public self-consciousness group were discussed in terms of information processing model recently described by Markus (1977).