The role of self-attribution differences in the utilization of social comparison information

A study is reported that investigated the effects of receiving social comparison information which implied individual's behavior was inconsistent with his/her self-ascribed trait. The effects of this information on subsequent self-labeling and behavior involving a similar task were found to be mediated by the attributional style of the subject. The social comparison information caused subjects to reevaluate their relevant self-labels regardless of their attributional style. However, only self-attributors also changed their behavior on a later task as a result of exposure to the comparison information. These findings and their implications were discussed with regard to self-attribution and the maintenance of traitbehavior consistency.