Creating names for things |
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| Authors: | John M Carroll |
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| Institution: | (1) Dept. of Linguistics and Philosophy, 20C-128, MIT, 02139 Cambridge, Mass.;(2) IBM, T. J. Watson Research Center, P.O. Box 218, 10598 Yorktown Heights, New York |
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| Abstract: | Ten subjects rendered names for each of 168 novel entities. The entities were quite varied. Naming  strategies in this task situation were assessed with several dependent measures: (1) the structural form of the name expression (compound noun, lexically modified noun, etc.), (2) the content analysis of the name (i.e., into morphological patterns that directly convey content properties of referents), (3) statistical measures (number of syllables), and (4) comments and ratings elicited from participants. Several general strategies were induced.This is a shortened version of Carroll (1979a). |
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