The impact of processing time on the bizarreness and orthographic distinctiveness effects

The bizarreness effect and the orthographic distinctiveness effect (OD effect) are typical cases of secondary-distinctiveness-based effects. This study tested the simple attentional account or processing time hypothesis as a possible explanation of the bizarreness effect and the OD effect. In the bizarreness effect literature, this hypothesis gained support by some studies but was also discredited by other research. In light of these conflicting results, Experiment 1 was devised to test the processing time hypothesis in the bizarreness effect by using black-and-white concrete images and manipulating the time allotted for processing the stimuli (500 ms, 1000 ms, 3000 ms). Concerning the OD effect, no research has directly investigated the impact of processing time by examining the effect under varying amounts of study time. Experiment 2 was thus devised to investigate this same hypothesis in the OD effect and time allotted for processing the stimuli was manipulated (250 ms, 500 ms, 1000 ms, 3000 ms). Results did not support the processing time hypothesis since the magnitude of the bizarreness effect and of the OD effect was not modulated by the amount of time allotted for processing the stimuli. We refer to alternative explanations to account for these two secondary-distinctiveness-based effects.