| Abstract: | Counterfactual intensity, the strength with which counterfactuals are experienced, influenced the magnitude of affective and preparative reactions. Intensity influenced reactions when counterfactual numbers were held constant for samples of participants' actual experiences (Study 1) and contributed significantly to responses over counterfactual numbers (Study 2) and reaction times (Study 3) after performing laboratory tasks. This was found when participants spontaneously generated counterfactuals (Study 2), and when participants responded to counterfactual statements (Study 3). As upward counterfactuals became intense, so did greater preparation and worse moods; as downward counterfactuals became intense, so did better moods and lesser preparation. Intense moods also conversely influenced the intensity of counterfactuals (Study 3). Conceptual and methodological implications and possibilities for future research are discussed. Copyright © 2000 John Wiley & Sons, Ltd. |
