Keeping it all without being buried alive: Understanding product retention tendency |
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| Authors: | Kelly L Haws Rebecca Walker Naylor Robin A Coulter William O Bearden |
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| Institution: | 1. Mays Business School, Texas A&M University, 4112 TAMU, College Station, TX 77843, USA;2. Fisher College of Business, The Ohio State University, 2100 Neil Avenue, Columbus, OH 43210, USA;3. School of Business, University of Connecticut, 2100 Hillside Road, Storrs, CT 06268, USA;4. Moore School of Business, University of South Carolina, 1705 College Street, Columbia, SC 29208, USA |
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| Abstract: | This research introduces product retention tendency, a consumer lifestyle trait characterized by an individual's propensity to retain consumption-related possessions. We develop a parsimonious measure of product retention tendency. Next, we report on the results of two studies designed to contrast product retention tendency with clinical compulsive hoarding, examining the relationships between these different types of keeping behavior as related to waste avoidance and product attachment tendencies. Three experimental studies examine the relationship between product retention tendency and the decision to retain versus relinquish different types of possessions, including used and in- need-of-repair durables, as well as perishable possessions. |
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| Keywords: | Product retention Product disposal Compulsive hoarding Waste avoidance Product attachment |
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