Media use and political commitment: The 1992 U.S. presidential election

This study explores the relationship between media use and political commitment. Undergraduate participants answered an extensive political background questionnaire, which included measures of media use, perceived importance of information sources regarding the 1992 presidential election, and various political behaviors as an index of political commitment. Correlational analyses revealed that those who are more politically committed tend to select a variety of media sources regarding a presidential candidate. This study also investigated how informational and commitment variables were related to attitudes towards the major presidential candidates. Results observed for people expressing positive attitudes toward Perot are discussed in terms of the modern day “third party voter.”