| Abstract: | Thirty-two undergraduate female volunteers were randomly assigned to one of four treatment groups in which occupational information was presented in these ways: glamorous-reinforced, glamorous-nonreinforced, objective-reinforced, and objective—nonreinforced. They were given the Holland Vocational Preference Inventory (VPI) and shown a 5 minute slide/tape presentation about an occupation with the appropriate glamour and model reinforcement variation. Posttesting used a modified semantic differential scale and a ranking questionnaire. The results of an analysis of variance (ANOVA) suggest that the glamorous groups rated the occupation as more professional and more rewarding than the nonglamorous groups. While there were no effects for reinforcement and no significant differences on the ranking test, they were in the expected direction, as were the results on 13 of 14 semantic differential scales. Within limitations, the results are discussed with respect to the impact of information on career preference. |
