Implicit memory for new associations: The pictorial influence

A series of experiments was conducted in order to show that implicit memory for new associations is not always dependent on semantic integrative processing during study. The material used in these experiments differed from traditional studies that employed pairs of unrelated words. Instead, targets (words in Exps. 1 and 2 and pictures in Exps. 3 and 4) were encoded in the context of an unrelated picture. The implicit tests used were word-stem completion (Exps. 1, 2, and 3) and picture-fragment identification (Exp. 4). The explicit test was word-stem cued recall (Exps. 1, 2, and 3) and picture-fragment cued recall (Exp 4). For implicit tests, context effects were not obtained using words as targets with a non-integrative semantic-elaboration encoding task (Exp. 1). When an integrative semantic-elaboration encoding task was used, a standard context effect emerged (Exp. 2) for implicit memory. Importantly, with pictures as targets, context effects appeared without integrative semantic encoding (Exps. 3 and 4). However, context effects were obtained for all conditions of cued recall. Results are discussed with regard to the concept of unitization.