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Independent contexts for category ratings: A range-frequency analysis
Authors:Allen Parducci  Susan Knobel  Christopher Thomas
Affiliation:1. University of California, 90024, Los Angeles, California
Abstract:Subjects were instructed to rate with a single set of categories an intermingled series of smaller squares and larger circles, establishing a separate scale of size for each domain. The major finding was that the scale established for one domain was independent of the skewing of sizes in the other domain. However, subjects were also able to combine the two domains into a single context when instructed to do so, particularly when the smallest circle was only slightly larger than the largest square. A range-frequency analysis of the rating suggests that under certain conditions the endpoints defining the subjective range depend upon the stimulus frequencies: the subjective endpoint is more extreme when the closest stimuli are presented with greater relative frequency.
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