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Culture,morality, and the effect of prosocial behavior motivation on positive affect
Authors:Claudia Gherghel  Dorin Nastas  Takeshi Hashimoto  Jiro Takai  Aaron Castelán Cargile
Affiliation:1. Graduate School of Education and Human Development, Nagoya Universityclemghe@gmail.com"ORCIDhttps://orcid.org/0000-0003-1377-3275;3. Department of Psychology, Alexandru Ioan Cuza University of Iasi;4. Department of Humanities and Social Sciences, Shizuoka University;5. Graduate School of Education and Human Development, Nagoya University;6. Department of Communication Studies, California State University"ORCIDhttps://orcid.org/0000-0001-6165-8023
Abstract:We investigated the effect of culture, moral discourse, and motivation to engage in prosocial behavior on benefactors’ positive affect. Participants from three cultures (Japan, Romania, and the United States) responded to scenarios in which they could perform small acts of kindness for different targets. A stronger relationship between agentic and obligated motivation to perform acts of kindness, as well as between obligated motivation and positive affect, was observed for participants from Japan, and for individuals with higher endorsement of the Community Ethic. Agentic motivation to engage in prosocial behavior was related to benefactors’ positive affect, regardless of relationship type.
Keywords:agentic motivation  obligated motivation  prosocial behavior  positive affect  moral discourse
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