The effects of value confrontation and reinforcement counseling on the career planning attitudes and behavior of adolescent males

An experiment was conducted to compare the relative effectiveness of a value confrontation procedure and a procedure based on verbal operant conditioning in enhancing career development attitudes and increasing the frequency of information-seeking behavior in rural adolescent males. Ninety subjects were identified as internally controlled or externally controlled based on their locus of control scores and then randomly assigned to one of the two experimental treatment groups or a control group. The value confrontation procedure involved developing an awareness of self-dissatisfaction about one's career planning and relating this self-dissatisfaction to the importance one gave to the values logical and responsible. These values had been identified empirically in this study as having a relationship to career planning. The reinforcement counseling treatment involved the interpretation of individual career maturity data followed by the verbal operant conditioning of responses indicative of career maturity. Post tests administered 7 weeks after the treatments showed that the value confrontation procedure resulted in significantly greater frequency of information seeking for internally controlled subjects when compared to the reinforcement counseling and control procedures. No treatment was significant in increasing the maturity level of career development attitudes.