THE CONSTRUCT OF AROUSAL IN COMMUNICATION RESEARCH

The construct of arousal is pivotal to those who investigate the relationship between emotions and communication. This study seeks to compare Zillmann's and Mehra-bian's concepts of arousal in order to identify common ground between the theorists. The goal is, through such commonalities, to provide a more complete and useful framework for understanding arousal's role in communication. This common framework is important to those researchers who find merit in both Zillmann's and Mehrabian 's theories, important to those in the field who look for an understanding of human communication from a variety of viewpoints.