LONELINESS,PARASOCIAL INTERACTION,AND LOCAL TELEVISION NEWS VIEWING

A conceptual model was developed predicting parasocial interaction from both a social interaction need due to loneliness and instrumental television news use. Questionnaires were completed by 329 persons. Pearson and partial correlations supported hypotheses linking loneliness with less interpersonal communication and both loneliness and parasocial interaction with more television reliance. Loneliness and parasocial interaction were not correlated. Canonical correlation analysis supported expectations that instrumental news viewing for information was related to more parasocial interaction and perceived news realism; viewing news for exciting entertainment, news affinity, and news viewing levels correlated positively with this pattern. Ritualized news viewing for time consumption was related to more television viewing, but to less news viewing, duration, and affinity. Hierarchical multiple regression analysis identified news affinity, perceived news realism, and information news viewing motives as salient predictors of parasocial interaction with a favorite local television news personality. Implications of results were discussed in light of uses and gratifications research and communication interaction.