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When modesty fails: The social impact of group-effacing attributions following success or failure
Authors:Michael H. Bond  Chi-Kwan Chiu  Kwok-Choi Wan
Abstract:This study explored how group members perceived a fellow group member who made either group-serving or group-effacing attributions following success or failure. Forty male undergraduates from the Chinese University co-operated in pairs with a confederate on a demanding group task. After learning that their group's performance had exceeded or failed to meet a standard, the subjects heard their confederate-partner make group-effacing or group-serving attributions. As predicted, subjects evaluated the group-serving partners more highly (p < 0.05). Preference for group-enhancing members was discussed as a pancultural response arising from the interdependence of group members. Given the process of social categorization, group members rise or fall together and are therefore socialized to support their group.
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