Compliance,conversion and the Asch paradigm

120 subjects took part in an Asch type experiment, using a material which was suitable for the measurement of indirect influence. The subjects were given the consistent incorrect response of a source which was either a majority (the response given by 88 per cent of a parent population of college students) or a minority (12 per cent). Part of the subjects were told that the experiment was investigating perceptual illusions and an example of such illusions was given. An authority condition was also introduced: the experimenter himself gave the incorrect response. A control condition did not involve any influence or illusion. The results show that direct influence increases when there is a stronger symbolic social pressure. They also show that an indirect influence may be induced by a numerical majority (provided that the subjects believe that there is an illusion) as well as a numerical minority (provided that an illusion does not invalidate its response). These results underline how important it is to control the exact significance of experimental situations that are supposed to represent the psychological conditions of majority or minority influence.