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The role of computational ease on the decision to spend loyalty program points |
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| Authors: | Jessica Y.Y. Kwong Dilip Soman Candy K.Y. Ho |
| Affiliation: | 1. Department of Marketing, Faculty of Business Administration, The Chinese University of Hong Kong, Shatin, Hong Kong;2. Professor of Marketing, Rotman School of Management, University of Toronto, 105 St. George Street, Toronto, Canada M5S 3E6;3. Department of Marketing, School of Business, Hong Kong Baptist University, Kowloon Tong, Kowloon, Hong Kong |
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