We think you agree: The detrimental impact of the false consensus effect on behavior |
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Authors: | Kathleen P Bauman Glenn Geher |
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Institution: | (1) University of Maine, USA;(2) State University of New York, New Paltz |
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Abstract: | Two studies were designed to examine the impact of the false consensus effect on behavior (FCE; Ross, Greene, & House, 1977).
False consensus is a form of social projection whereby individuals overestimate the degree to which others share their characteristics
or beliefs. In a modified test of the theory of reasoned action, Study 1 demonstrated that the FCE independently predicts
behavioral intentions regarding important social issues in a sample comprised of 205 college students. Further, results indicated
that self-monitoring moderates the extent to which the FCE predicts behavioral intentions (specifically, as hypothesized,
the FCE is a stronger predictor of behavior for high self-monitors). Because of the prevalence of the FCE among college students
regarding potentially harmful social behaviors, Study 2 was designed to eliminate the FCE by differentially presenting students
(N = 280) with alternative viewpoints regarding various issues. Presenting both sides of an argument using video-based stimuli
effectively reduced the FCE. Recommendations for interventions that effectively promote beneficial social norms are discussed. |
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