Memory scanning,introversion-extraversion,and levels of processing

Individual differences in information processing were studied in the form of the hypothesis that arousal, as indexed by a personality measure of introversion-extraversion, affects the speed with which certain kinds of processing are completed. The Sternberg paradigm was used, and the results suggested that introverts and extraverts scanned for physical features equally rapidly, but that introverts were slower than extraverts at scanning for the semantic features of category membership. There was limited support for the hypothesis that introverts, thought to be more aroused than extraverts, are less able to engage in shared or parallel processing. It was concluded that information processing in introverts and extraverts may differ qualitatively as well as quantitatively.