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Determinants of information-seeking behavior
Authors:Miron Zuckerman  Richard H Brown  Gary L Fischler  Geri A Fox  Drew R Lathin  Ara J Minasian
Affiliation:University of Rochester USA
Abstract:Two studies examined situational determinants of choice among anagram tests that varied both in difficulty and in diagnosticity (the information they provided about one's own ability). In both studies, subjects worked on a preliminary anagram test before making their choices. Study 1 manipulated level of performance on the preliminary test. Results showed that high performance led to preferring more difficult and more diagnostic tests. In Study 2, subjects were either paid or not paid for their performance on the preliminary test. Results showed that pay led to a preference for more diagnostic tests. Unexpectedly, results of both studies showed that although difficulty and diagnosticity were defined independently of one another, they were not perceived as such. Thus, high diagnostic tests were perceived as more difficult; more difficult tests were perceived as more diagnostic; and the difference between high and low diagnostic tests in perceived diagnosticity and choice of items (high diagnostic tests had higher scores on both measures) were more pronounced among more difficult tests. Motivational as well as cognitive interpretations of the results were discussed.
Keywords:Requests for reprints should be sent to Miron Zuckerman   Department of Psychology   University of Rochester   Rochester   NY 14607.
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