Culture and attention: Recent empirical findings and new directions in cultural psychology

Over the past 3 decades, cultural psychologists have empirically investigated the influence of cultural meaning systems on human psychology. Under the rubric of holistic versus analytic thought, researchers have demonstrated that there are substantial cultural variations in social cognition, and that such variations are observable even in so‐called fundamental psychological processes, such as attention. The aim of this paper is to review 3 major themes in culture and attention: (1) culture and attention to nonsocial scenes, (2) culture and attention to social scenes, and (3) culture and aesthetics. The paper also discusses 4 major strands of research that could be considered important candidates to further advance the understanding of culture and attention: (1) research on “culture ? human psychological processes,” where we investigate how culture influences modes of attention; (2) research on “human psychology ? cultural processes,” where we investigate how those who hold a specific mode of attention create cultural products and tangible representations of culturally shared meanings; (3) research on cultural neuroscience, where we investigate underlying mechanisms and processes of specific modes of attention; and (4) research on cultural transmission processes, where we investigate how specific modes of attention is taught by adults and internalized by children.