How are base‐rates used,when they are used: a comparison of additive and Bayesian models of base‐rate use |
| |
Authors: | Nathan Novemsky Shirit Kronzon |
| |
Abstract: | Previous research has uncovered many conditions that encourage base‐rate use. The present research investigates how base‐rates are used when conditions are manipulated to encourage their use in the lawyer/engineer paradigm. To examine the functional form of the response to base‐rate, a factorial design was employed in which both base‐rate and the individuating information were varied within‐subject. We compared the performance of several models of base‐rate use, including a model that allows base‐rate and individuating information to be combined in a strictly additive fashion, and a model which presumes that respondents use Bayes' Rule in forming their judgments. Results from 1493 respondents showed that the additive model is a stronger predictor of base‐rate use than any other model considered, suggesting that the base‐rate and individuating information are processed independently in the lawyer/engineer paradigm. A possible mechanism for this finding is discussed. Copyright © 1999 John Wiley & Sons, Ltd. |
| |
Keywords: | base‐rate additivity exemplars Bayes' theorem |
|
|