Abstract: | The paper describes use of trade‐off information to create effective stock portfolio characterized by desired values of selected stock attributes. Basic notions behind such portfolio creation processes are discussed and related to the multiattribute analysis performed by evaluating compensations among the attributes’ values. A framework to construct a portfolio using only compensatory information is presented and applied to the analysis of the stocks traded on the Toronto Stock Exchange. Copyright © 1999 John Wiley & Sons, Ltd. |