Mood and Information Processing: When Happy and Sad Look the Same

Two studies were conducted to demonstrate that sad and happy moods can cause individuals to be similarly sensitive to the valence of observed stimuli with regard to how effortfully such stimuli are processed. In Study 1, individuals in whom a sad or happy mood had been induced unitized a behavior sequence less finely when its contents were neutral as opposed to positive. Individuals in a neutral mood state maintained a comparable level of unitization regardless of the valence of the behavior sequence. In Study 2, individuals in whom a sad or a happy mood had been induced processed the arguments in a persuasive communication more extensively when its contents were affectively uplifting rather than depressing. Sad individuals showed this pattern only if no prior affective expectation was provided. Taken together, these studies may fit with the notion that under certain conditions sad and happy individuals similarly decrease the amount of information processed from a neutral (Study 1) or depressing (Study 2), relative to a positive, stimulus.