名人旅游开发中的文化迷失——以先秦诸子旅游开发为例

名人旅游是以追寻名人踪迹或感受名人文化为目的旅游活动。名人旅游基于"见贤思齐"的大众心理,旅游者通过各种品赏和休闲娱乐方式,深刻体会名人的思想精髓,从而获得启示和教育。但在当今的市场经济大潮下,名人旅游渐渐迷失了方向,偏离了名人旅游的理想宗旨。文章以春秋战国诸子的旅游开发为例,列举了其中的文化迷失现象,提出了对诸子旅游理性开发的意见。

The Lost of the Famous People Tourism Exploitation in Culture

Famous people tourism is an activity of searching for the traces of famous people and felling their culture atmosphere.Tourists through a variety of tours and leisure entertainment activities,they can achieve a deep understanding of the ideological essence and also gain enlightenment and education.However,in the trend of market economy,famous people tourism gradually lost its direction,deviating from the ideal tourism purposes.This article made the tourism exploitation with the philosophers of the Spring and Autumn period for example,enumerated the culture lost phenomenon,and put forward a rational development of tourism on the views of the philosophers.