产品类别与网上购物决策过程的关系

产品的分类方法有很多，在网络购物环境中，应用较广的是将产品分为搜索产品、体验产品和信任产品；在传统购物环境中，应用较广的是将产品分为日用品、选购品和特殊产品。文献的研究结果表明，消费者在网上购买不同类别的产品时，网上购物决策过程中的信息搜索、网上购物意愿和偏好等行为存在着许多不同之处，文章对此进行了详细的介绍，并对今后的研究方向提出了建议

Relationship between Product Classification and Online Shopping Decision-Making Process

The article introduced many kinds of product classification schemes. In online shopping environments, the widely applied scheme is classified product into three groups: convenience goods, shopping goods and specialty goods. While in traditional shopping environments, the widely applied scheme is classified product as convenience products, shopping products and specialty products. Most of the findings of the literature supported the hypothesis that the decision-making process including information searching, shopping intention and preference was different, when consumer purchased different types of products on the Internet. Finally, the advice for future research had been given.