Doing as if: The histrionic self-presentation style

The histrionic self-presentation style is introduced as a concept that describes specific individual differences in self-presentation, namely, performing explicit As-If-behaviors in everyday interactions. The As-If-Scale (AIS), a trait measure of histrionic self-presentation, shows good internal consistency and test–retest reliability as well as convergent and discriminant validity in several samples. Construct validation involved determining relations between the AIS and the Big Five, histrionic role concepts, motives, competencies, humor and ambivalence. Furthermore, the AIS yielded incremental validity in predicting behaviors related to histrionic self-presentation over and above the self-monitoring construct. The possible impact of the histrionic style for research on self-presentation and other fields is discussed. It is argued that histrionic phenomena are pervasive within many facets of our western culture and therefore deserve further examination.