Validity of a happiness Implicit Association Test as a measure of subjective well-being

The current study examined the validity of a happiness Implicit Association Test (IAT) as a measure of SWB. One hundred and fifty participants (75 pairs of friends) completed a newly developed happiness IAT and a standard self-esteem IAT. Participants also made self and informant ratings of life satisfaction and happy and sad affect. The results revealed convergent validity among the explicit measures, and among the implicit measures. Explicit–implicit correlations were lower. Self-ratings (.88) and informant ratings (.78) were more highly related with a common SWB factor than the implicit measures (.31). This finding suggests that implicit measures of well-being and happiness assess a different construct that overlaps only modestly with SWB. As a result, these implicit measures have limited utility to control for response styles in self-ratings of SWB.