Gaze and emotional expression: The effects of message positivity-negativity and emotional intensity

The effects of emotional positivity-negativity and emotional intensity on actor's gaze were examined by simulating emotional situations to a camera. Female subjects were first asked to act out a neutral message as if they were speaking to a person to obtain a baseline for direct gaze. Subjects were then asked to perform a positive or a negative message to the camera. Half the subjects attempted to express the message with strong emotion; half expressed it with weak, ambivalent emotion. As expected, it was found that more direct gaze was maintained when expressing strong emotion. Whether the message was positive or negative did not affect gaze direction. The results were discussed in relation to the dimensions of nonverbal communication.