Expectancy,value, and attitudinal semantics |
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Authors: | JOHN L SMITH |
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Abstract: | A novel single-attribute test between competing expectancy-value models of attitude was devised using subjects' ratings of clusters of statements located at a range of points within a three-dimensional semantic space with expectancy, value and attitude as the co-ordinates. The data provided strongest support for a model using bipolar scoring for evaluation and unipolar scoring for expectancy. |
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