Sinful flesh: Sexual objectification threatens women's moral self

The current investigation examined whether sexual objectification leads to perceived contamination in women victims, which, in turn, triggers sinful feelings. The results of three experiments provide converging support for these predictions. Female participants reported greater sinful feelings than their non-objectified counterparts, after receiving objectifying comments on their physical appearance from an alleged male partner (Experiment 1) or recalling a past experience of objectification (Experiments 2 and 3). Furthermore, perceived contamination mediated the effect of objectification on sinful feelings. We also found that perceived personal responsibility of being objectified moderated the above effects, such that the effects were only observed among participants who perceived themselves as highly responsible for objectification experience, but not among those who perceived low personal responsibility. These findings contribute to the literature by explaining why objectification elicits sinful feelings in female victims and who is more susceptible to this influence.