Nice and easy does it: How perceptual fluency moderates the effectiveness of imagined contact

Recent research has identified several moderators of the effectiveness of imagined contact — a relatively new prejudice-reducing intervention. However, research to date has not examined the meta-cognitive experience of doing an imagined contact task (independent of the content of the instruction set), or the ways in which this meta-cognitive experience could moderate the task's effectiveness. In two experiments, using a font manipulation, we demonstrated that altering the difficulty of the imagined contact task moderates its effects on prejudice. In both experiments, when the instructions were easy to read, participants who imagined intergroup interactions subsequently reported less prejudice than participants in the control condition. However, when the font was difficult to read participants who imagined intergroup interactions subsequently reported as much prejudice or even more prejudice than participants in a control condition. Implications for imagined contact theory, research and application are discussed.