Unclogging the bogus pipeline: A critical reanalysis of the Cherry,Byrne, and Mitchell study

The assignment of subjects to conditions on the basis of social desirability scores could not have been done in the manner described by Cherry, Byrne, and Mitchell (Journal of Research in Personality, 1976, 10, 69–75). Even if subject assignment procedures were not challenged the data do not support the authors' conclusions. Additional statistical analyses were carried out to test the hypotheses of the original study. It is concluded that either the demand cue manipulation was not successful or else paper-and-pencil and bogus pipeline measurement procedures are equally reliable measurement devices for the attitude similarity effect.