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A Meditation on Mediation: Evidence That Structural Equations Models Perform Better Than Regressions |
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| Authors: | Dawn Iacobucci Neela Saldanha Xiaoyan Deng |
| Affiliation: | 1. University of PennsylvaniaCorrespondence should be addressed to Dawn Iacobucci, Department of Marketing, Wharton, University of Pennsylvania, 3730 Walnut Street, Philadelphia, PA 19104, Tel.: 215‐898‐0232.;2. University of Pennsylvania |
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