Feelings and Consumer Decision Making: Extending the Appraisal‐Tendency Framework |
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| Authors: | Jennifer S. Lerner Seunghee Han Dacher Keltner |
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| Affiliation: | 1. Harvard UniversityCorrespondence should be addressed to S. Lerner, Department of Social and Decision Sciences, Carnegie Mellon University, Pittsburgh, PA 15213.;2. Carnegie Mellon University;3. University of California, Berkeley |
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| Abstract: | The target article (Han, Lerner, & Keltner, 2007) presents the Appraisal‐Tendency Framework as a basis for predicting the influence of specific emotions on consumer decision making. The 3 thought‐provoking commentaries by Shiv (2007); Yates (2007); and Cavanaugh, Bettman, Luce, and Payne (2007) highlighted the need to (a) distinguish different types of emotional inputs; (b) specify constructs and mechanisms more concretely; and (c) extend the framework in new, creative ways. This response integrates the specific comments into overarching themes and addresses them. |
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